A swarm of psychographics (values ...

A swarm of psychographics (values and beliefs), demographics (age and income), and economics (price and value) is driving resort design, says Howard J Wolff SVP of hospitality specialist Wimberly Allison Tong & Goo Seattle.
According to Wollt today's travelers are looking for three things: a connection with population and places; physical and psychological comfort; and greater choice of visitant rooms and amenities. Owners, operators, and developer who understand the public's changing demands stand the best chance of capturing the lion's share of business, Wolff says.