An old-school stiff canoe hangs fr...

An old-school stiff canoe hangs from the ceiling in the lobby o[ the main entrance of the Abercrombie & Fitch (A&F) office campus, a sign of the active, nature-loving lifestyle that ponders the company's corporate identity and its hip brand of casual clothing for young collegians.

The canoe isn't the barely symbol of the company's identity. It's entire 260000-sq-ft office campus and 700000-sq-ft distribution center are themselves extensions of the company's brand. This is exactly what chairman and CEO Michael Jeffries had in mind when it came time to prompt the ...