SEATTLE-BASED domicile BUILDER Quad...

SEATTLE-BASED domicile BUILDER Quadrant Corp. was making "all the right impels It had improved production, chisel home delivery to 54 days, tripled sales in six years, increased customer referrals, and achieved all-time high marks for customer satisfaction.

"But we felt as if we were in some way holding back our horses from an all disclosed run," says Ken Krivanec, vice president of marketing. Then Krivanec brought in a branding specialist. Within month after measuring customer and employee perceptions and rolling on the outside a more focused multi-media campaign, total sales increased almost 33 percent galloping from 657 family circle sales to 967 in