ALICIA MACPHEE, PULTE HOMES' direct...

ALICIA MACPHEE, PULTE HOMES' director of sales for the Georgia division, had worn out a frustrating day six years ago trying to immovable the rights in Acworth, Ga., to support advertising signs for a strange Puke development. "Signage is everything in an area like this," she says. "But at the completion of the day, I had nothing."

Knowing it was critical to insured promotional space, Richard J. Dugas Jr a passionate president for Puke's affordable Canterbury Communities, accompanied her the nearest day to lend a hand. "He conclusioned up not paying a dime and got restaurants, a preschool workshops all to ...