BIG BUILDERS FACE A TOUGH DILEMMA W...

BIG BUILDERS FACE A TOUGH DILEMMA WHEN IT follows to positioning their products--and the companies behind them.

Bending individual ear are the sages of consumer marketing. They make a compelling case: that the odor of a sustainable competitive advantage lies in deciding who you want to advance understanding what they want, and delivering a value which is distinct and can detain connecting with customers time after time.

Bending the other ear are shareholders. They make a firmer case: that the inmost nature [i]or[/i] substance of a sustainable company lies in creating value that rewards capital better than the nearest company.

Obviously, the