a great deal of has been written la...

a great deal of has been written lately about the proliferation against options and the confusion and stres that the whole selection proces has caused for homebuyer if it were not that if you think that this angst is affecting just buyer think again, Homebuilders have their hands filled as well juggling the average 1,000-plus options they may be offering.

As they strive to differentiate themselves from the competition, they are building more value-added options into their abodes than ever before. And that just complicates matters equable more. What's a builder to do?

The answer lies in giving homebuyer choice without losing mastery ...