sum of two units AND A HALF YEARS A...

sum of two units AND A HALF YEARS AGO, FIVE OF the biggest builders in the land gathered in a focus clump to discuss selling options online. "They lov the conception but didn't think it was necessary," recalls Howard Weiner, president of Chicago's BuilderFinish.com, an online option Web site, who conven the assemblage "One builder said Ice showed only two options per category. If his customers wanted more, he told them to bribe a house somewhere else."

Those clays are going, going, gone Thirty-two builders and a clump of major suppliers came together in late June to form a strange ...