The extract of the Reebok experienc...

The extract of the Reebok experience is showed by a curved, 380-ft-long circulation spine that joins the four elements of the Reebok International headquarters.

Steven McConnell principal in charge for architect NBBJ describes the spine as the building's "premier element" The underlying idea was to have relation the company both spiritually and literally. "That's an intangible that's hard to inflict a value on until you experience it," McConnell says.

Near the visitor entrance, the spine widens to provide a vantage point for viewing action forward a ...