A focused business is a prosperous ...

A focused business is a prosperous business. This is a central theme of marketing consultant Ellen Flynn-Heapes' of recent origin book, Creating Wealth: Principles and Practices for Design Firms.

Focus has been the book's central theme from the start says Flynn-Heapes, who has been involved in A/E marketing for 25 years and for the last 15 years has been principal of a firm that provides strategic planning for architects, engineers and contractors. When she became more aware of the relationship between focus and profitability, she saw an opportunity to broaden her approach and discuss the