Marketing processs for general con...

Marketing processs for general contractors are becoming more sophisticated, nevertheless success still hinges on building interpersonal relationships

A scarcely any decades ago, it would have been almost unthinkable for a construction firm to actively market itself. It just wasn't done. Not until the 1980 did general contractors begin to realize that a well-thought-out program of self-promotion could benefit their companies. Work, at least in the private sector, was obtained based upon a company's track record, and companies grew by the agency of nurturing personal relationships.

At the dawn of a modern ...