If used correctly, your Web site mi...

If used correctly, your Web site might allow potential clients to instantly prequalify your firm

Many architectural and engineering firms are looking to the Internet as an effective tool for marketing their services (see related story, page 44) on the same level the smallest firms are recognizing that the silence reach and immediacy of the Web can provide a powerful way to memorize their marketing message gone out to potential clients. In fact, A/E firms without Web sites are more the exception than the mastery

Unfortunately, many of these sites realize too caught up in the technology and flash of the