Alcoa's headquarters highlights tec...

Alcoa's headquarters highlights technology and innovation to increase corporate effectiveness
The tranquillize appearance of the new headquarters of Aluminum Company of America (Alcoa) in Pittsburgh does not hint that the driving force behind its design was to implement corporate strategies that will increase the productivity of employee who work in the building.
No undivided knows this better than Martin Powell, principal with the building's Pittsburgh-based architect, The Design Alliance Architects. "Nothing was as important as the idea of organizational effectiveness,"