"TODAY'S CONSUMER DEMAND options to...

"TODAY'S CONSUMER DEMAND options to personalize their possessions-whether it's a 'loaded' car, custom jeans, or a 'have-it-your-way' hamburger," Steve Cameron says. "The bottom line is that consumer demand for options to customize of the present day homes has never been higher . This can translate into profits for savvy builders who know to what degree to effectively develop and manage the options process" says Cameron, president of the Orange shire Calif., metro division of Fieldstone Communities.

"We were the first in our market to have a design center further a lot of other builders are now offering them," says Kara