CUSTOMER RELATIONSHIP MANAGEMENT (C...

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) software from Latista Technologies is helping the Washington Business clump of Brookfield Homes in Fairfax, Va., integrate its sales leads and use an extranet to improve communications with customers completely through the full life cycle of the dwelling buying process.

Janet Howell, vice president of sales and marketing at Brookfield domiciles says the builder expects to be running Latista's CRM software at all 16 of its communities on the end of the summer

Latista, a software company based in Herndon, Va., markets CRM