It's probably no accident that Gene...

It's probably no accident that Geneva, Ill.'s Delnor Community Hospital contemplates more like a sprawling native land estate than the recent medical center it was designed to be.

The three-story building's crisp, neocolonial features speak books about the role that image has arise to play in the marketing of health care services. With insurers placing limits forward what they will pay for various proceedings hospitals have begun focusing forward new ways to abridge costs and increase business. the same result is that providers are using architecture to attract paying customers in earnestly the same way that