secondary in a three-part series ex...

secondary in a three-part series examining what motivates new-home buyer v what builders and contractors think motivates them.

BUILDERS CAN'T HELP THEMSELVES. They want to acknowledge you in intricate detail by what mode they build a better domestic circle than the next builder. Their sales and marketing tribe pick up on this story line and pass the information upon to sales prospects.

But do greatest in number buyers really care whether the dwelling they buy is built with better lumber, extra bracing, or higher grade of vinyl siding? Will that be enough to convince them to plop down a big down payment