Marketers beware: Ethnic diversity ...

Marketers beware: Ethnic diversity is rapidly eroding yesteryear's mass markets

While the real estate industry has been slower than others to target its yield to specific ethnic groups, this circumstance is changing.

Saddled with an enormous overhang of vacant space nationwide, the industry is in a better -- albeit painful -- position to appreciate the subtleties of demand and niche marketing than it was in the 1980 And demographics succinctly corroborates the case for growing change and diversity in the population, in bounds not only of ethnicity further also of age,