Broadcast of the present days T...

Broadcast of the present days

THANKS FOR YOUR observations ABOUT SELLING "EXPERIENCES rather than productions and services" (November, page 19) For nearly pair years now, I have managemented a study of marketing rules and issues facing the family building industry--primarily in Northern California. From this, I created a television draw called "Your New Home," that launched Nov. 16 forward the Bay area's ABC station, with plans to expand to additional fundamental note builder markets in 2003 and 2004

The first episode included a section on HomeAid and how the industry gives back to help clear up the homeless issues in the Bay area.