A/E marketer, thy name is Savvy ...
A/E marketer, thy name is Savvy
A terrible thing happened a brace of months ago. Because of a conflict, I was unable to attend the principally recent national convention of SMP the Society for Marketing Professional Services. Therefore, I had to resort to reviewing chosened audio tapes from the sessions in an effort to glean a words of wisdom and feed for thought.
SMP is a great organization for a number of reasons (not the least of which is that these folk are a portion of fun to be around). The chiefly important reason lies in the fact that A/E marketers are probably among the
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