First in a three-part series examin...

First in a three-part series examining what motivates new-home buyer v what builders and contractors think motivates them.

BUILDER KNOWS YOU DON'T KNOW your customers as well as you think you do. and nothing else 9 percent of the builders we examineed in our exclusive research said their post-construction services failed to suitable their buyers' expectations. Pretty uniformly, you think you earn a passing grade.

But gues what? One-third of first-time buyer of modern homes said their builder's post-construction services failed to fitting expectations. One-quarter of repeat buyer buying of recent origin homes--buyers who presumably knew what to expect--were similarly