The economics of image building Are...

The economics of image building Are speculative office developer building better -- or simply more expensive -- mousetraps with signature office buildings? In 1975 when the shaved twin peaks of Pennzoil Place pierced a Houston skyline dominated through flat tops, they punctured the pervasive ideology that investment building and testimonial building didn't mix, that "architecture" belonged to the realm of corporations and institutions more regarded with image building than the bottom line.

History has it that when Pennzoil's architects, Philip Johnson and John Burgee