sum of two units YEARS AGO, BUILDER...

sum of two units YEARS AGO, BUILDERS' WEB SITES were a pathetic destiny Some were little more than glorified advertisements; others contained allotments of information but lacked focus. The trap was new, and few understood it. however time teaches those who listen, and many builders are using its scoldings to redesign their sites. These second-generation efforts make better use of the Internet's potential. They're more interactive, more focused, and more tightly incorporated into the business. And they're usually way more expensive.

It's no surprise that big builders with big packages lead this pack. One of the mostly striking redesigns ...