MYSTERY SHOPPING, one time USED TO ...

MYSTERY SHOPPING, one time USED TO INSTILL fear and to weed public the suspected bad apple, has morphed from an exercise in espionage into an irreplaceable sales training tool. It's no longer just the eventuates that count but also the proces for what reason is the company's philosophy being deviseed to prospects? How is the brand being represented? to what extent can salespeople do better?

"We have a particular mode of speech of selling skills that we stres at our 'boot camp' that all fresh salespeople attend," explains John Rymer Morrison Homes' vice president of sales and marketing. "We enumerate people at boot camp that