THE 2002 BRAND USE STUDY: one time ...

THE 2002 BRAND USE STUDY: one time again Hanley-Wood, LLC, publisher of BUILDER, has sponsored this in-depth close attention surveying what brands builders recognize greatest in number use most, and how they rate the products' quality. The meditation was conducted by Readex, an independent research company. The chart forward the following pages gives a snapshot of respondents' opinions about brands in 70 outcome categories. See if your choices match your companion builders. Also, you can check public the complete study online at www.builderonline.com.

The review sample of 6,250 was preferableed from BUILDER'S domestic, qualified "builder" circulation of approximately 122000 recipients.