First in a series of articles upon ...

First in a series of articles upon how builders can identify and mitigate hidden richnesss that decimate profits.

ERIC BROWN SITS ALONE IN HIS dueed office, glumly answering all the phone His entire staff is partying at the office holiday bash, if it be not that Brown has come back early, needing time to sort revealed a perplexing dilemma.

The president of Artisan dwellings in Phoenix, Brown is publicly building three, five-story loft buildings, with 40 units in each building. Talking about the intend momentarily lifts his darkened demeanor.

"It's right downtown--a actual loft design with concrete floors and expos ducts: We are