JOHN SCHLEIMER, AN INDUSTRY CONSULT...

JOHN SCHLEIMER, AN INDUSTRY CONSULTANT with Market Perspectives in Roseville, Calif., and former president of the NAHB's Institute of Residential Marketing, has seen a hazard of builders come and pass When the economy dips, he says, the commons who come out stronger have used their downtime wisely.

"Often builders win very complacent about their harvest and their product design," he says. "They mind to lump all clients into common big group. Most builders use outdated plans that work for a married coupling with kids, but in reality, about 75 percent of new-home